digital.media.storyteller
strategy+creative
london school of economics, m.sc.
wesleyan university, b.a.
I am an experienced digital media strategist and producer who still gets giddy-as-a-school-kid about all the new ways to tell stories and engage audiences online.
Whether working with Fortune 500 companies, NGOs, or indie bands, I help my clients craft and share their unique stories across the mediasphere.
At the London School of Economics, I researched how social media, digitization, and open innovation are reshaping distribution flows and audience engagement. At Wesleyan University, I studied film theory, computer animation, theater, drawing, traditional and experimental performance and storytelling.
I have the experience, understanding, and imagination to create and implement innovative digital media production and distribution strategies.
• Develop and manage social media strategy, content production, and audience engagement initiatives.
• Research and plan user accessibility goals.
• Work directly with company founders in strategizing and implementing re-branding campaign and future product development
• Direct, shoot, and edit video content distributed by Comcast/NBC via online, mobile, and broadcast.
• Research, film, and edit brand strategy, product development, and consumer research profiles for Nike, Comcast Sports Network, and Dell.
• Incorporate and analyze market research, focus groups, and in-home ethnographies.
Working in collaboration with clients and partner companies to produce and distribute creative, stylish, and cutting-edge cinema, marketing, and online TV.
Clients include: Monocle, DailyCandy, NYLON, Bassett & Partners, Matador, Rough Trade, 4AD, XL Recordings, Nike, PAX Streamline, and Thanda. Projects have featured Milla Jovovich, Courtney Love, Betsey Johnson, AC Newman, Elvis Perkins, Paul Smith, F---ed Up, Shaun White, Samantha Ronson, Department of Eagles, Terry Richardson, The Concretes, The Horrors, The Hives, Nicole Richie, Tommy Hilfiger and others.
Films include: "The Distance Between the Apple and the Tree," which won a number of Best Film awards on the film festival circuit; "The Better Half," which premiered at SXSW; and "Kumano Kodo," a documentary about pilgrimage currently in post-production.
• Produced/directed videos for British Sea Power, Elvis Perkins, F---ed Up, Department of Eagles, A.C. Newman, others. Seen on MTV, AOL, NME, and BBC, 2008-2011.
• Built and managed office and studio space dedicated to supporting (15-20) local artists in Brooklyn, NY.
• Covered international fashion and culture in videos featuring Milla Jovovich, Betsey Johnson, Shaun White, The Horrors, The Hives, Nicole Richie, and Tommy Hilfiger. Episodes attracted over 100K hits online.
• Founded and taught movie-making program. Produced screenings of finished films for the local communities. Taught acting, writing, non-linear editing, and cinematography.
• Kindergarten Head Teacher: developed and taught curriculum, worked closely with teachers, parents, and specialists to create integrated curriculum.
ABSTRACT
With the hope of
contributing to the political economic analysis of the film industries,
this dissertation investigates the practice of self-distribution of
cinema in the U.S. Self- distribution—the management and implementation
of a film’s distribution by the producing filmmakers—is directly related
to broader questions of media equity, access, and ownership. Popular
discourse within filmmaker circles finds much debate regarding how new
technologies and changes in the industries are promoting and restricting
opportunity for self- distributing filmmakers. Unfortunately, despite
the fact that the significant majority of U.S. films are
self-distributed, there is a dearth of academic research into this
changing field. To help fill this research gap, this study asks how
practices of film self-distribution reflect and contribute to changes in
the film industries.
Recognizing self-distributing filmmakers to be well positioned to report on how the practice is evolving, research is implemented through eleven in-depth interviews with twelve U.S.- based filmmakers who have self-distributed films in the last three years. Treating these filmmakers as experts within their particular sub-field, a realist approach is used in analysis to identify shared and contrasting experiences and insights. These are thematically organized according to key concepts for the political economy of the film industries: ownership and rights, recognition and legitimation, changes in the industries, and expenses and revenues. Acknowledging a tension between the macro-orientation of industry analysis and the micro-focus of filmmaker interviews, the paper utilizes the concepts of structure and agency both to theoretically contextualize the research findings as well as to lobby for greater acknowledgement of individual agency within the legacy of political economic analysis.
The study finds the interviewed filmmakers to have been both helped and hindered by new technologies and recent changes in the industries. While online distribution indeed enables some films to reach wider audiences, it does not tend to lead to direct financial profitability. The decline of the home-video market is seen as having a devastating effect on self- distributing filmmakers’ ability to earn revenue. At the same time, there is evidence of filmmakers using innovative strategies to distribute their films outside the traditional routes, providing some support for claims that new social processes enable the disruption of established power relations within the media industries.
In conclusion, this dissertation calls for increased academic attention to and public support of the self-distribution of film. Understanding cinema to be not only an economic but also a cultural product, a plea is made for aiding sustainable development of the independent distribution of cinema in the U.S.